Although two of the comic's creators, Dwayne McDuffie and Denys Cowan, were involved in the series, Static Shock had some alterations from the original comic book because it was oriented to a pre-teen audience. Nevertheless, the show approached several social issues, which was positively received by television critics. Static Shock was nominated for numerous awards, including the Daytime Emmy. Even though the show received criticism for its jokes and animation, the series' popularity revived interest in the original Milestone comic. The series also produced some related merchandise, which sold poorly; McDuffie cited the low sales as one of the main factors behind the series' cancellation.